comicsalliance:

Marvel and Susan G. Komen for the Cure Team-Up For ‘Pink’ Breast Cancer Awareness Variants

October is Breast Cancer Awareness Month, an international health initiative whose goal is to reduce the risk and occurrences of the disease around the world by improving the public’s understanding and education about breast cancer prevention and treatment. This year, the non-profit group Susan G. Koman for the Cure — the world’s largest breast cancer organization that raises money and networks heath care providers, survivors and other advocacy groups in the fight against breast cancer — has teamed up with Marvel Entertainment to help improve awareness among its audience of superhero comics readers with a series of variant covers featuring Marvel heroes in pink costumes. The pink ribbon is of course the international symbol for breast cancer awareness, and it will also adorn the eight special covers which go on sale in October in comic book stores. 

Susan G. Komen for the Cure, which has raised nearly two-billion dollars since its foundation in 1982, was at the center of a major controversy earlier this year when the organization announced its intention to withdraw grants from Planned Parenthood, the largest provider of breast exams. The move was seen as political in nature, as conservative groups objected strongly to Komen’s support of Planned Parenthood due to its also providing abortion services. An immense backlash ensued,numerous executives resigned, and Komen reversed its position and has continued to award grants to Planned Parenthood.

Read More.